Tuesday, November 20, 2012

The True Meaning of Black

Black Friday, as many of you know, is the day following Thanksgiving in America on which every major retailer in the country puts on fantastic sales with the hopes of selling more of their wares. Enough, they bet on, to turn a profit and get their books out of the red and into the black. Thus, Black Friday is named, but that's not all there is to the story.

Rantomness - Black Friday
I don't need to repeat this; everyone should already be aware that every year, somebody dies while trying to get that great, great bargain. Here, of course, 'black' takes on another, clich├ęd meaning: death. Despite the horrible checkout lines and the literal risk to one's life, millions of Americans are lured in by the enticing bait that is the too-good-to-pass-up discount prices. As a side note, those that don't die also essentially waste a vacation day (assuming they aren't working to serve the masses) to face an early day of stress, instead of relaxing and enjoying time with their families.

So far, I've said nothing that shouldn't already have been obvious to those living in the U.S., and likely for many in other countries as well. I mean, it's a circus and foreigners probably get a kick out of watching the security videos that inevitably wind up making the evening headlines. However, all this is not the point I'm trying to make.

Rantomness - Black Friday
Again, everything above is well-known, but what some people don't seem to realize is that people endanger themselves in order to get 'spectacular' deals that make corporations profitable. Why weren't they profitable before? Because the prices they were charging prior were too high for most consumers; the price-point was wrong. Essentially people will kill others to pay an amount that is actually a reasonable price for a product. This leads to the real definition of "Black Friday": large corporations - knowing full well that people will be trampled, shot, or otherwise snuffed out - continue this ritual year after year.

If instead a company sold their goods at everyday prices that lay somewhere between the current MSRP and the post turkey day price, more people would likely buy those goods throughout the year leaving the company's financial situation more stable and more positive. In other words, there wouldn't need to be a "Black Friday" in the first place (following any of the aforementioned meanings), and families would stop having to lose their loved ones to buy the useless crap they want.

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